Julia Kennedy Gray
Senior Business Systems Analyst
Summary
Business Systems Analyst with over five years of experience partnering with cross-functional teams to deliver scalable technology solutions that improve business operations, streamline processes, and support enterprise growth. Experienced leading projects from discovery through implementation while translating complex business requirements into technical solutions across Salesforce CRM, Salesforce Marketing Cloud, FormAssembly, and integrated business systems. Recognized for stakeholder partnership, analytical problem-solving, and driving continuous process improvement.
Professional Experience
Business Systems Analyst III — Myriad Genetics
2022–Present
Partner with Marketing, Product, Commercial Operations, and IT teams to design and deliver enterprise Salesforce solutions that improve business processes and customer engagement. Serve as the Salesforce Marketing Cloud subject matter expert, leading initiatives from discovery through implementation while translating complex business requirements into scalable technical solutions.
• Lead enterprise business analysis initiatives across Salesforce CRM, Salesforce Marketing Cloud, FormAssembly, and integrated business systems.
• Serve as the primary Salesforce Marketing Cloud subject matter expert, guiding stakeholders on platform capabilities, automation strategy, and solution design.
• Translate business requirements into scalable technical solutions through discovery, process mapping, solution design, testing, and implementation.
• Design and optimize automated workflows and customer journeys that improve operational efficiency and reduce manual effort.
• Lead stakeholder workshops, user acceptance testing, production deployments, and continuous platform improvements.
Art Director — Saatchi & Saatchi X
2020–2022
Led creative development for integrated marketing campaigns serving nationally recognized consumer brands by translating business objectives into strategic creative solutions. Collaborated with strategy, account, and production teams to deliver impactful campaigns across digital, print, retail, and experiential marketing channels.
• Directed creative development for integrated marketing campaigns from concept through final production.
• Collaborated with clients and cross-functional teams to deliver creative solutions aligned with marketing and business objectives.
• Presented creative concepts and design rationale to clients and internal stakeholders while incorporating feedback into final deliverables.
• Managed multiple high-priority projects simultaneously while maintaining quality, consistency, and on-time delivery.
• Balanced creative vision with business objectives, budgets, timelines, and client expectations.
Design Intern — Michelman
2020
Supported the corporate marketing team by developing creative assets and assisting with brand communications across digital and print channels.
• Designed marketing collateral supporting internal communications and external marketing initiatives.
• Assisted with corporate branding efforts across multiple communication channels.
• Collaborated with marketing professionals to execute creative projects while maintaining brand consistency.
Design Intern — Curiosity
2019–2020
Supported agency creative teams in developing integrated marketing campaigns for regional and national clients.
• Designed creative assets across print, digital, and social media platforms.
• Assisted with campaign concept development and creative production.
• Collaborated with designers, strategists, copywriters, and account teams throughout project execution.
Leadership
Myriad Pride Alliance Co-Lead
2024–Present
Provide strategic leadership for Myriad Genetics’ employee resource group by partnering with executive leadership to develop educational programming, enterprise events, volunteer initiatives, and employee engagement opportunities. Coordinate cross-functional teams while fostering an inclusive workplace culture and strengthening organizational collaboration.
Education
Bachelor of Fine Arts, Electronic Media & Communications — University of Cincinnati
Associate of Applied Science, Graphic Design — Cincinnati State Technical & Community College
Certificate
Salesforce Marketing Cloud Administrator
Skills
Business Analysis
• Business Analysis
• Requirements Gathering
• Stakeholder Management
• Solution Design
• Business Process Improvement
• Process Mapping
• User Acceptance Testing
• Root Cause Analysis
• Cross-functional Collaboration
• Agile Methodologies
Platforms & Data
• Salesforce CRM
• Salesforce Marketing Cloud
• Journey Builder
• Automation Studio
• Contact Builder
• SQL
• FormAssembly
• Marketing Automation
• Data Analysis
• Jira
• Confluence
Creative
• Art Direction
• Creative Direction
• Graphic Design
• Visual Communication
• Brand Identity
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Presentation Design
• Digital Design
• Print Design
Leadership
• Project Leadership
• Strategic Planning
• Problem Solving
• Communication
• Relationship Building
• Continuous Improvement
• Organizational Skills
• Time Management
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