Lead business systems analysis and commercial technology initiatives supporting healthcare marketing, provider and patient engagement, internal communications, and operational workflows. Serve as the Salesforce Marketing Cloud subject matter expert and a strategic partner connecting commercial needs with technology, data, and implementation.
• Commercial systems strategy: Partner with Marketing, Commercial Operations, Product, Sales, Compliance, and IT to define business needs, evaluate platform capabilities, and shape scalable solutions across Salesforce CRM, Marketing Cloud, FormAssembly, and connected systems.
• Data & analytics: Use SQL, Salesforce and Marketing Cloud data, data extensions, segmentation, and performance reporting to define audiences, investigate data quality, evaluate journey behavior, and support business decisions.
• Customer & stakeholder journeys: Design and optimize automated workflows and communications supporting healthcare providers, patients, commercial teams, new employees, and enterprise audiences.
• End-to-end delivery: Lead discovery, requirements definition, process mapping, solution design, UAT, production launch, incident investigation, and continuous improvement across concurrent enterprise initiatives.
• Business translation: Turn complex technical and data constraints into clear recommendations for business stakeholders, balancing user experience, operational needs, compliance considerations, and platform scalability.
• Platform leadership: Serve as a primary Marketing Cloud SME, advising stakeholders on automation strategy, solution design, data usage, and platform capabilities while coordinating work across technical and nontechnical teams.
Led creative development for integrated marketing campaigns serving nationally recognized consumer brands, translating business objectives and customer insights into strategic creative solutions across digital, print, retail, and experiential channels.
• Directed integrated campaign development from concept through production while balancing customer needs, brand strategy, business objectives, budgets, and timelines.
• Partnered with strategy, account, production, and client teams to translate complex objectives into clear customer-facing experiences.
• Presented strategic concepts and recommendations to clients and senior stakeholders and incorporated feedback into final deliverables.
• Managed multiple high-priority workstreams simultaneously while maintaining quality and on-time delivery.
Earlier Creative Experience — Michelman • Curiosity
Supported corporate and agency marketing teams across brand communications, integrated campaigns, digital, print, and social creative production.
• Developed creative assets across digital, print, and social channels.
• Supported brand communications and integrated campaign production.
• Collaborated with marketing and creative teams while maintaining brand consistency.
Co-Chair, Inclusion Council — Myriad Genetics
Provide cross-functional leadership focused on alignment among employee resource groups and enterprise inclusion initiatives. Partner with council leaders and organizational stakeholders to strengthen collaboration, share best practices, and support employee engagement across the business.
Co-Lead, Myriad Pride Alliance — Myriad Genetics
Provided strategic leadership for an enterprise employee resource group by partnering with executive leadership on educational programming, enterprise events, volunteer initiatives, fundraising, and employee engagement. Coordinated cross-functional contributors and supported leadership succession and transition planning.
Bachelor of Fine Arts, Electronic Media & Communications — University of Cincinnati
Associate of Applied Science, Graphic Design — Cincinnati State Technical & Community College
Salesforce Marketing Cloud Administrator
Commercial & Business Strategy
• Business Analysis
• Commercial Technology
• Requirements Strategy
• Stakeholder Management
• Solution Design
• Business Process Improvement
• Process Mapping
• Strategic Planning
Data & Platforms
• Salesforce CRM
• Salesforce Marketing Cloud
• SQL
• Data Extensions
• Segmentation
• Journey Builder
• Automation Studio
• Contact Builder
• FormAssembly
• Marketing Automation
• Data Analysis / Reporting
Program Delivery
• Discovery
• UAT
• Production Deployment
• Root Cause Analysis
• Agile Methodologies
• Jira
• Confluence
• Continuous Improvement
• Cross-Functional Leadership
Communication
• Executive & Stakeholder Presentations
• Workshop Facilitation
• Business-to-Technical Translation
• Relationship Building
• Visual Communication
• Creative Strategy
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